Language
Collect from Yes-Design

  • Congratulations! Ballantine’s 17-Year-Old Whisky Gift Box Winner of the Silver Award in the Packaging Design Category at the A’ Design Award in Italy

    Li-Shang Printing’s Ballantine’s 17-Year-Old Whisky Gift Box won the Silver Award in the 2021 A’ Design Award under the Packaging Design category. The design draws inspiration from the Bible, using the concept of a “cathedral” — the highest sanctuary of faith — as the core of the packaging. The magnificent imagery of a cathedral is refined into a minimalist form, constructed using Ballantine’s signature deep blue to create a sacred temple exclusively for the 17-Year-Old edition. As the packaging is opened, the experience unfolds through a sensory sequence of sight, smell, and taste, fully expressing the intrinsic value of the whisky within.
Entry Description：
The Ballantine’s 17-Year-Old Whisky Gift Box, produced by Li-Shang Printing, was created as a commemorative package to celebrate Ballantine’s 17-Year-Old Blended Scotch Whisky being highly praised in the 2020 Jim Murray’s Whisky Bible and winning the “Blended Scotch Whisky of the Year” award for the seventh time.
The design draws inspiration from the Bible, using the “cathedral” — the highest sanctuary of faith — as the core concept. The grandeur of the cathedral is distilled into a minimalist form, with Ballantine’s signature deep blue serving as the foundation to construct a sacred temple exclusively for the 17-Year-Old edition.

Interactive Design Experience：
Upon lifting the elegantly designed outer packaging, the first thing that comes into view is the golden altar, from which the Whisky Bible gently rises, accompanied by the prominently displayed Ballantine’s 17-Year-Old Blended Scotch Whisky. Next, the journey of the brand’s seven-time award-winning legacy is revealed. Finally, at the forefront of the packaging, a guided display presents sealed vials containing the key aromatic notes of Ballantine’s 17-Year-Old—arranged in the order of its scent profile—for the viewer to appreciate its signature fragrances before tasting.
The entire unboxing process is designed to unfold along a linear timeline, enhancing the interaction between the whisky and the drinker. From the moment the packaging is opened to the act of raising the glass, the experience transitions through the senses—beginning with sight, followed by smell, and culminating in taste. This layered sensory journey serves to elevate and communicate the intrinsic value of the whisky to the drinker.

Structural Printing Technology：
The main body is printed on silver foil paper, with the outer packaging coated in deep blue ink, reflecting the brand’s refined and restrained spirit. Upon opening the box, a golden cathedral unfolds, symbolizing the brand’s brilliance and richness. A conveyor belt-like structure is used to highlight the legendary status of this sacred masterpiece.